Maximizing The Marketing Mix
Working with a travel brand to shift their marketing mindset to drive conversion
A travel brand came to TRS seeking support to optimize their marketing mix. They were heavily focused on general social media content, which was not translating into sufficient revenue or conversions.
TRS shifted their strategy to include more promotional content around hotel bookings and email sign-ups. By reworking their overall marketing approach, we maximized the effectiveness of their promotional efforts and better targeted their audience.
The reworked strategy led to a significant increase in both revenue and conversions. Our targeted promotional approach helped the travel brand achieve a more balanced and effective marketing mix, driving greater overall success.